Blog Archives

Driving Diversity in Technology

I am writing to ask you to consider becoming part of the Driving Diversity in Technology working group at CompTIA. It is a well-known fact that organizations that embrace a diverse workforce make better business decisions and are more successful

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The Old-School Sales Trick You Should Learn To Love

It’s easy to turn your back on old-school sales tactics. After all, the Internet and resources like LinkedIn, cell phones and social selling have transformed the way we interact with and sell to others. But there’s one trick that’s well

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Working the (LinkedIn) Room

Years ago I worked for a large non-profit organization and was invited to attend a major donor event. Before the event, the Vice President of Major Giving took our team aside and gave us a lesson about working the room.

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Screw The Audience | 4 Speaking Tips to Live By

So, you are speaking at a conference? It’s great marketing and it’s not so bad for the ego, either. Since you are getting ready to take the main stage (or perhaps main stage adjacent) I thought I would give you

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4 New Marketing P’s

The original marketing mix introduced many decades ago included four P’s (price, product, promotion and place), a list of ingredients that marketing professionals needed to pay attention to in order to ensure that their product succeeded. Now that customers have infinite choices

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Why Mobility-Enabled Sales Teams Perform Better

The ability to connect and enable mobile and remote employees often is seen as a way to boost productivity, enhance communications or even just to make the employee work experience more flexible and enjoyable. In one area of operations, however,

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The Great Sales Talent Shortage

On February 27th 2014 Channel Partners hosted its semiannual CP Zone. The topic for this year’s CP Zone: Talent shortage – where do you find and develop staff? Part dialog, part roast, part metrics, part opinions and yes -even arguments

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Women In the Channel Network at Channel Partners

Women in the Channel held its 7th Network Event on Feb. 25 at the Channel Partners Conference & Expo at the Venetian Sands Expo Center in Las Vegas. In this standing-room-only event channel women joined the two-hour session for inspiration,

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Understanding A Win For The Status Quo

In November of 2013 Mark Lindwell of Forrester’s sales enablement practice authored an article titled, “Your New No. 1 Competitor.” In it he talked about the changing sales environment – essentially decision by committee and a lack of perceived value

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A CMO and CIO Walk Into A Bar

Hi, my name is Rebecca and I am in marketing. Now it’s your turn to say, “Hi Rebecca.” I am a marketer. And while you may associate my role with trade shows and parties – of Mad Men like meetings

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