Sales Enabled Episode #09 – Leigh Ashton on The Difference Between Having A Growth Mindset Or Performance Culture in Sales

In this episode, Dan is speaking with Leigh Ashton about mindset and psychology in sales, and why we need to be focusing on growing our salespeople and sales ability rather than just focusing on the numbers at the end of every month.

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In episode 9 of Sales Enabled, Dan is speaking with Leigh Ashton from The Sales Consultancy. Leigh is a speaker, trainer and coach and the author of two books, iSell – Unlock Your Winning Sales Mindset and Grow Your People Grow Your Sales and with Sales Leaders and their teams to develop Sales Growth Mindset and healthy sales growth cultures that support personal development, mental well-being and sales success.

In this conversation, Leigh and really get to talk about the mindset of sales success, and how all sales leaders really need to get a better understanding of psychology if they are going to get the most out of their teams. Leigh also has a really interesting take on performance culture versus growth culture, and why we might be looking at the wrong metrics if we really want to build a strong, sustainable sales team.

Some of the specific topics include:

  • How Leigh recently moved to a 4-day week and why she recommends this approach to everyone
  • Why sales leaders all need to understand psychology if they really want to influence their teams
  • The difference between performance culture and growth culture, and which will build long-term sales success for companies
  • How coaching, feedback and failure all need to be incorporated to create the optimal sales environment
  • How mission, purpose and spirituality can be applied to sales, and why salespeople need these to align if they are going to succeed

Leigh has studied mindset and psychology and has a really practical perspective on how to apply these tools in a sales environment. This is a must-listen for anyone who knows that these are two of the keys to unlocking sales performance, either as a leader or as a salesperson.

About Leigh Ashton

Leigh Ashton is the author of two books,  a speaker, trainer and coach…and the founder of The Sales Consultancy.

She works with Sales Leaders and their teams to develop Sales Growth Mindset and healthy sales growth cultures that support personal development, mental well-being and sales success.

Her programmes develop Sales Leaders and Sales Teams to think and perform at a higher level and her clients include NatWest, Harrods, Wright Medical, AVEVA, Motorpoint, British Airways, Stryker, Headspace, Siemens, Clarivate, Oracle…and many more.

She’s known for increasing sales…and leaving people feeling confident, motivated and inspired to go beyond their comfort zone…and achieve greater sales and leadership success!

Dan Storey
Dan Storey is the author of Next Level Persuasion. Having trained thousands of salespeople across the world in NLP and Persuasion, Dan is experienced at bringing the essential tools and techniques from neuro-linguistic programming and psychology and teaching them in a business context that can be immediately applied in a sales context. Dan also regularly contributes to his personal blog at DanStorey.com and also recently completed his MSc in Behavioural Psychology to gain even more insight into how we make decisions and can be influenced.